OneSource iSell App Brings Consumer Feel To Prospecting Tool
- Written by Demand Gen Report Team
- Published in DemandGen Reports
With the launch of its OneSource iSell application in May, Infogroup has set out to bring sales prospecting to the next level by simplifying the process of finding, prioritizing and delivering the hottest prospects directly to sales professionals. The personalized sales intelligence solution is focused on giving sales teams the ability to find the hottest opportunities and get into them before their competition.
With functionality that mirrors consumer applications such as iTunes, OneSource iSell is designed to help salespeople focus their prospecting efforts on accounts that are most likely to buy. Prospects are prioritized continuously for each salesperson based on relevance to their territory or focus area, depth of information available to quickly reach the right decision maker and changes or “sales triggers,” such as new funding or executive changes.
OneSource iSell offers rich company profiles and contact information, from e-mail addresses for executives to social media content. It also allows sales professionals to create a highly personalized environment, allowing them to use drop down menus to focus on geography, company size, titles or function. After the rep sets personalized filters based on business priorities, the iSell provides a graphic showing the “signal strength,” indicating the relevance and immediate opportunity with each prospect.
“We developed iSell so that sales professionals can spend more time selling to the best prospects, rather than sifting through static information from multiple websites,” said Phil Garlick, President of OneSource. “We put our major focus on making iSell easy-to-use, with personalization capabilities, as well as providing the best possible content.”
OneSource iSell is powered by OneSource’s LiveContent Platform, which combines information from more than 50 premium content suppliers and thousands of information feeds including social media sources. LiveContent goes far beyond simply aggregating information; it selects the most accurate data from each source so sales get the best content fused into a single record. For example, an iSell contact profile can combine a biography from Infogroup with an e-mail address from NetProspex and a photo from a corporate web site.