ON24 Adds ‘Social Webcasting’ Platform To Connect Cloud Apps
- Written by Demand Gen Report Team
- Published in DemandGen Reports
ON24, Inc., a leader in webcasting and virtual event solutions, recently announced the launch of an open webcasting platform designed to enable customers to create custom experiences and integrate applications developed by third-party developers.
The open cloud platform also enables customers to deliver “social webcasts,” which is touted as a way to deliver a more immersive end-user experience, increased engagement and effectiveness. “This represents a revolutionary new direction for ON24. With greater control and exciting visual options, social webcasting is simply more fun,” said Sharat Sharan, CEO, ON24.
Sharan said social webcasting will put hosts in control of their own webcasts. They, in turn, can allow the end user to make a social webcast a custom solution, based on individual preferences.
Sharan said that with social webcasting, the viewer more easily engages with content, presenters and thousands of other viewers. “Social webcasting is interaction between webcast producers and participants, but on a whole new level,” he said. “Social media have emerged as critically important to all online marketing and communications initiatives. With the extensible ON24 Webcast Center platform, open to third-party components such as popular social media widgets, the customization possibilities are limited only by your imagination.”
In addition to incorporating social media capabilities ON24’s newl webcasting platform has also added new performance-based engagement tools designed to help measure event success and capture and qualify leads. The market intelligence is designed to easily track campaign ROI, measure the effectiveness of content and analyze the engagement levels of audience members.