Marketo LaunchPoint Doubles In Size

Marketo announced that its LaunchPoint partner ecosystem has doubled in size since its inception in 2012. LaunchPoint now houses roughly 400 applications, offering applications that address areas such as analytics, mobile, video and content marketing.

“We are excited so many of our customers are deploying innovative solutions our LaunchPoint partners provide to better engage their customers,” said Lou Pelosi, senior director of LaunchPoint, in an interview with Demand Gen Report. “The growth and vibrancy of the LaunchPoint ecosystem over the last two years is evidence that the marketing function continues to evolve and marketers now have the tools to lead and shepherd their customer journeys .”

The company states that Marketo customers often use three or more LaunchPoint partner solutions in conjunction with its marketing automation platform.

"The scope of marketing is expanding exponentially by the day, as its responsibilities grow from customer communications to customer experiences, spanning the entire customer lifecycle," said Scott Brinker, co-founder of ion interactive and author of the Chief Marketing Technologist blog. "To truly engage with people at every touch point, marketers need a stable marketing system of record and the flexibility to plug in a variety of innovative applications."