Manticore Technology, Zephyr 47 Announce New Partnership
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- Published in DemandGen Reports
Zephyr 47 and SaaS provider Manticore Technology recently announced a strategic partnership, establishing Zephyr 47 as a Manticore marketing automation consulting partner.
Without a predefined process to manage and measure the marketing funnel, the value of marketing automation can be elusive. This reaffirms the importance of marketing process to determine the value of marketing automation. Through this new partnership, Manticore customers will now benefit from Zephyr 47's in-depth knowledge of sales and marketing process to help ensure their success with marketing automation.
"Marketers are hungry to learn best practices around marketing automation and lead nurturing,” said Christopher Doran, VP Marketing & Business Development, Manticore Technology. “Through this strategic partnership, marketers can help ensure their success in lead management and lead nurturing.”
Up to 125 international financial, technology and business services have utilized Manticore’s SaaS platform, according to a press relese. The company’s newest release, Manticore Technology VII, is designed to deliver a range of functionality without sacrificing usability.
Manticore Technology VII offers a platform designed to create solid BtoB relationships including multi-track lead nurturing, e-mail and landing page editors with drag-and-drop and HTML support, lead scoring and unmatched CRM integration with aid from CRM software solutions like Oracle and Salesforce.com to enable deep sales and marketing alignment.