KickFire Launches Account Watchlist To Optimize ABM Strategies
- Written by Matthew Halchak, Contributing Writer
- Published in News Briefs
Additional Account Watchlist features enable marketers to:
- Actively monitor, segment and prioritize target accounts;
- Identify when accounts show active demand and real-time buying intent;
- Receive instant alerts and automated reports for target accounts showing a lift in engagement;
- Engage with target accounts early in their buying cycle;
- Communicate directly with decision makers within the Demand Unit; and
- Leverage KickFire’s firmographic data, including industry, revenue and employee size, to match new accounts to an Ideal Customer Profile (ICP).
Companies can also use KickFire’s data to identify target accounts, personalize content and utilize predictive B2B ad-targeting.