iCentera Releases New SaaS Solution For Sales Channel Enablement

The newest iCentera sales enablement edition is built on a SaaS platform, customized with channel-focused features. Based on the knowledge gathered from supporting channel organizations that exceed 10,000 subscribers, iCentera for Sales Channel Enablement is designed to provide a single unified solution to manage channel sales.

The Channel Edition solution package includes channel enablement content templates designed to build channel-ready content; usage reporting and analytics designed to track partner utilization and success and a project plans designed to optimize rollout success.

iCentera said its solution has already helped ramp channel staff to full productivity 35% faster than before while reducing channel support costs by 30%, and realize a 125% ROI within the first year of deployment.

Industry analysts also validated the growing need for sales enablement solutions specifically designed for channel management. "Even in-house sales reps struggle to learn and become proficient at selling multiple products with multiple messages, and channel partners selling products from many vendors add complexity as they struggle to absorb so much information, documentation and messaging in real-time as they sell," said Laz Gonzalez, Research Director for sales and marketing advisory firm SiriusDecisions. "Sales Channel Enablement is about knowledge transfer to channel partners by making the right knowledge assets, processes and resources available that are fully capable of delivering top- and bottom-line improvements in channel performance."