HubSpot Partners With Taboola To Add Content Discovery Capabilities

HubSpot announced a new partnership with Taboola, a native advertising and content discovery platform. The partnership positions users to create Taboola campaigns from within the HubSpot platform.

As a result of the partnership, Taboola’s content discovery platform will be integrated directly into HubSpot. HubSpot users will be able to use Taboola to manage budgets, perform A/B creative tests, target multiple audiences and review reports in real time.

“We are always looking for new ways to help our customers scale as cost efficiently as possible,” said Kevin Raheja, Director of Strategic Partnerships at HubSpot, in a statement. “Taboola is a platform that so many of our customers are already using and we’re excited to offer them an easy way to streamline their content marketing efforts.”