Full Circle Insights Launches ABM Reporting Package

September 29, 2016
Written by Brian Anderson
Published in News Briefs

Full Circle Insights, a provider of marketing measurement solutions, unveiled a new ABM reporting package within its Response Management solution.

The company said the new reporting tool enables users to customize reports and dashboards within the Response Management solution to gain ABM insights into inbound marketing campaigns.

Full Circle also said it will launch a solution in Q4 called Matchmaker, which it said will offer lead-to-account matching and lead routing.

“Account-based marketing is much more than a new buzzword; ABM is a complementary approach to response-based marketing [RBM], which focuses on the activities of individuals at companies that signal their propensity to buy,” said Bonnie Crater, President and CEO of Full Circle Insights, in a statement. “Full Circle Insights offers both ABM and RBM measurement solutions and most marketers are going to need and want the ability to measure both approaches.”