Corporate Visions Introduces Tool To Develop Original Research
- Written by Steve Scafidi
- Published in News Briefs
Corporate Visions has launched Power Insights, a new offering designed to help companies develop original research that can be used to shape demand generation campaigns and sales conversations.
When paired with Corporate Visions' Power Positioning messaging and tools development services, Power Insights can be used to create sales enablement content that can identify unconsidered and emerging needs to support the sales process.
“One interesting finding in our research is that many companies frequently use third-party data from analysts and similar sources to support their insights, but the information isn’t regarded as differentiating or powerful enough. This is largely because everyone in the industry can reference those same data points,” said Tim Riesterer, Chief Strategy and Marketing Officer for Corporate Visions.