Contently Launches Document Analytics That Tracks Content Engagement
- Written by Brian Anderson
- Published in News Briefs
Contently, a content marketing solutions provider, announced the launch of its Document Analytics solution. The company said the new solution is designed to help marketers track engagement of downloadable content, such as case studies, E-books and sales presentations, and give them insight into content consumption beyond clicks and downloads.
The tool will combine its information with Contently’s current content analytics and recommendation offerings, Contently said.
Other features of the solution include:
- Page-by-page engagement analytics;
- Heat maps that show exactly where readers click, hover, share and skim;
- Flexible analytics dashboard with built-in optimization recommendations; and
- Analytics on social shares that show how content is resonating across different networks.
“The amount of resources brands invest in creating and promoting downloadable content with almost no ability to measure performance is astounding,” said Joe Coleman, CEO and Co-Founder of Contently, in a statement. “Document Analytics will allow marketers to optimize content to capture and convert more leads. But what's more exciting is the number of strategic decisions that this new universe of data will help inform.”