Industry Insights

Study: Marketing Automation Revenues To Reach $14 Billion By 2020

Marketing automation revenues are expected to reach $14 billion by 2020, according to a new study from Frost & Sullivan. The expansion is fueled in part by a growing need for cross-channel digital marketing across industry verticals, according to the report. In addition, partnerships with solution providers in areas such…

May 28, 2015
Written by Steve Scafidi, Contributing Writer

SiriusDecisions Summit 2015: B2B Buying Mythology Debunked

Many B2B industry executives and analysts believe that salespeople are being displaced by the ubiquity of digital. However, that myth has been exploded by the initial findings of the 2015 B-to-B Buying Study unveiled at the SiriusDecisions Summit 2015 in Nashville, Tenn. This widespread viewpoint is partly based on SiriusDecisions’…

May 20, 2015
Written by Carol Krol, Editor-in-Chief

SiriusDecisions Launches Process And Learning Tools At Summit

SiriusDecisions debuted SiriusTools and SiriusPathways, two web-based interactive tools for clients, at its annual SiriusDecisions Summit in Nashville. SiriusTools enables B2B sales, marketing and product executives to leverage pre-built frameworks and models in an easy-to-use format, the company said.

May 18, 2015
Written by Carol Krol, Editor-in-Chief

B2B Marketers Using Competitive Intelligence To Identify Content Gaps

Content gap analysis continues to gain traction among B2B companies, with leading organizations turning to competitive analysis to enhance content production and quality. Research from the Content Marketing Institute identified "creating engaging content" as a persistent challenge for B2B marketers. Also, Demand Gen Report's 2015 Content Preferences Survey shows that…

May 13, 2015
Written by Brian Anderson, Associate Editor

Study: B2B Marketers To Increase Digital Marketing Spend To Enhance Customer Journey

A majority (84%) of B2B marketers plan to increase or maintain their digital marketing spend in the coming year, according to a recent report from Salesforce analyzing the current state of B2B marketing. Content marketing and marketing automation (66%) are the top areas where their organizations will be increasing spending,…

Progressive B2B Marketers Take Revenue-Team Approach To Sales Alignment

The benefits of sales and marketing alignment have been well documented over the past several years, but many organizations are still not on board. More than half (58%) of respondents rated their sales and marketing operations alignment as “poor,” according to research from SiriusDecisions. Progressive B2B organizations are re-defining the…

May 6, 2015
Written by Kim Ann Zimmermann, Senior Managing Editor

Study: B2B Marketers Call Account-Based Marketing A “Must-Have,” While Only 20% Have Programs

More than 90% of marketers believe that account-based marketing is a “must-have,” but only 20% have fully implemented programs, according to SiriusDecisions’ 2015 State of Account-Based Marketing (ABM) Study, which was unveiled at Demandbase’s Marketing Innovation Summit for B2B. The survey resulted indicated that wider adoption is expected, with more…