Industry Insights

SiriusDecisions’ Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

Data and science are playing a more prominent role in demand generation, and the marketers with the best data-driven marketing strategies are pulling ahead of their peers. In their upcoming keynote address as part of the Content2Conversion Conference and Demand Gen Summit Feb. 15-Feb. 17, SiriusDecisions’ Marketing Leader Brad Gillespie,…

January 22, 2016
Written by Demand Gen Report Team

Direct Mail Reborn: B2B Marketers Integrate More Physical Mail With Digital Channels

Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing better response rates to mail pieces, and leveraging it with other channels and disciplines such as account-based…

January 20, 2016
Written by Carol Krol

The Road To Content2Conversion: Content-Driven Demand Gen Gets Aggressive

In his upcoming presentation at the B2B Content2Conversion conference, Jim D’Arcangelo, SVP of Marketing at service commerce platform provider Booker, will be discussing the next generation content-driven demand gen during his presentation. Demand Gen Report, which hosts the conference, sat down with D’Arcangelo to talk about the tools and techniques…

January 19, 2016
Written by Demand Gen Report Team

B2B Inside Sales Teams Leverage Social, Video And Data To Reach Top Prospects

The image of the B2B sales rep flying around the country to make in-person presentations — followed by long lunches with prospects — is fading. While most experts aren’t predicting the total elimination of B2B field sales reps, leading organizations such as Cox Media, Betts Recruiting and DoubleDutch are using…

January 20, 2016
Written by Kim Zimmermann

B2B Marketers Invest More In Social Media To Drive Demand

B2B marketers need to be where the buyers are if they expect to drive demand. As more B2B buyers turn to social media to interact with their peers and gain insight from industry thought leaders, progressive companies such as Kaspersky Lab and Johnson Controls are investing more in social media…

January 13, 2016
Written by Brian Anderson

The Road To Content2Conversion: Always Be Innovating

NASDAQ CMO Jeremy Skule will discuss the role of technology in shaping the future of marketing during his presentation, Balancing Brand Equity With Marketing Innovation, at the upcoming B2B Content2Conversion Conference. In an interview with Demand Gen Report, which hosts the event, Skule shared his thoughts on how marketers can…

January 13, 2016
Written by Demand Gen Report Team

Study: Majority Of B2B Companies Have E-Commerce Initiatives

With buyers becoming more attracted to consumer-styled purchases within the B2B marketplace, a recent study from Accenture Interactive shows that more than half (59%) of B2B companies report that one-third of their customers place orders online. Research shows that 86% of respondents work for a company that offers customers an…

January 4, 2016
Written by Brian Anderson