Industry Insights

Dentsu Aegis To Acquire Merkle

Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports.

August 8, 2016
Written by Brian Anderson

The 2016 Lead LifeCycle Series: Tools And Tactics Marketers Can Use, From ToFu To BoFu

As the buying journey becomes increasingly complex, B2B companies need to engage with prospects at all stages of the funnel. Many are doing so by investing in data analysis, creating compelling content, investing in predictive and ABM technology, and enabling their sales teams to close deals with a variety of…

August 3, 2016
Written by Audrey Goodson Kingo

Verizon To Acquire Yahoo For $4.8B, Will Bolster Mobile Content And Ad Tech Capabilities

Telecom giant Verizon Communications Inc. reached a definitive agreement to acquire the operating business of Yahoo! Inc. for about $4.8 billion. The acquisition includes Yahoo’s advertising technology, as well as its other assets such as email, search and messenger.

July 25, 2016
Written by Brian Anderson

B2B Customers Demand More Personalization In Email

Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It depends on who you ask. When done properly, email is still a very strong channel for engaging with B2B buyers. Companies such as Uberflip, with email open rates that range from 34%…

July 20, 2016
Written by Klaudia Tirico

The Evolution Of Inside Sales: How Tech And Behavioral Data Help Boost Buyer Engagement

Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to engage in contextual, relevant and timely conversations with prospects throughout the customer journey. A recent report from Forrester Research shows that an increase in demand driven by the marketing team has many…

July 13, 2016
Written by Brian Anderson

eBay Bolsters Machine Learning Capabilities With SalesPredict Acquisition

eBay announced it has agreed to acquire SalesPredict, an Israel-based predictive analytics company. SalesPredict is eBay’s latest acquisition intended to support its artificial intelligence, machine learning and data science efforts. Financial terms of the deal were not disclosed. Upon the close of the transaction, some of SalesPredict’s employees will join…

July 11, 2016
Written by Carol Krol

Industry Experts Weigh In On Microsoft’s LinkedIn Acquisition

With Microsoft spending a whopping $26.2 billion to purchase LinkedIn, the company is positioning itself with the likes of Salesforce to offer businesses a connected community and technology stack. However, thought leaders in the space are hesitant to call the purchase a win or a loss — It ultimately depends on how Microsoft intends to incorporate LinkedIn into its current offerings. We asked five industry experts how Microsoft’s acquisition of…

July 6, 2016
Published in Blog
Written by Brian Anderson