Industry Insights

#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of the 2017 B2B Marketing Exchange. In the opening remarks, members of the Demand Gen Report editorial team touched on some of the current key trends in the B2B landscape.

February 22, 2017
Written by By the DGR Editorial Team

Industry Author & Analyst Rebecca Lieb On Content That Contributes To The Bottom Line

Content marketing strategy today, particularly in the B2B sphere, is complicated. You need substantive content distributed in multiple channels that will grab the attention of and connect with easily distracted prospects. You also need to know if that content is working for or against you by measuring its effectiveness.

February 15, 2017
Written by Carol Krol

B2B Data Technology Expands To Meet Real-Time Buyer Needs

B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database marketing providers are expanding services to not only provide data and information, but also help B2B marketers execute on those insights gained.

February 15, 2017
Written by Brian Anderson

Lee Odden Makes A Case For Influencer Marketing At #B2BMX

If you’re a B2B marketer and you’re not using influencer marketing as part of your overall strategy, you may be missing out on a lot of opportunities. The practice has really taken off in the B2C landscape, and it’s time for B2B marketers to follow suit.

February 15, 2017
Written by Klaudia Tirico

Are Bots The Next Generation Of B2B Marketing Employees?

As buyers continue to be more equipped to do their own research during the buying process, a new wave of technology has blossomed to help aid them in these efforts. Virtual assistants—whether through voice or chat—have been creeping into the B2C landscape for some time now, but experts agree their…

February 8, 2017
Written by Klaudia Tirico

#B2BMX Preview: Real-World Examples Prove B2B Marketing Doesn’t Have To Be Boring

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in Action, Content2Conversion, Demand Gen Summit and Sales Impact Summit — the event is now moving under the…

February 1, 2017
Written by DGR Editorial Team

Dun & Bradstreet Acquires Avention For $150 Million

B2B data services provider Dun & Bradstreet, announced it has acquired Avention, a B2B data and account-based marketing (ABM) solutions company for $150 million. The acquisition is part of its expansion into the sales acceleration market, D&B said.

January 12, 2017
Written by Brian Anderson