Industry Insights

ABM Innovation Summit Showcases Advances In Program Applications & Campaign Analytics

In yet another sign of the explosive growth of the ABM category, more than 1,000 attendees turned out at Pier 27 in San Francisco for the 6th Annual ABM Innovation Summit, hosted by Demandbase.

March 15, 2019
Written by Andrew Gaffney

SalesLoft’s Rainmaker Event Explores ‘Sales Revolution’ In B2B Buying Experiences

New buyer preferences and demands have forced B2B professionals to make much-needed changes in their go-to-market strategies. With B2C brands like Amazon and Spotify shaping expectations in their personal life, B2B buyers are now expecting a more intuitive customized experience in their professional engagements. And it’s not just marketing teams…

March 15, 2019
Written by Klaudia Tirico

Webinar World Showcases Expanding Effect Of Digital Experiences & Engagement Tactics

The idea of a physical event focused on webinars is a bit ironic, but the more than 600 attendees that gathered in San Francisco this week for the third annual Webinar World demonstrated that the evolution of online events is having a fundamental influence on overall content and marketing strategies.

March 13, 2019
Written by Andrew Gaffney

More B2B Brands Investing In E-Commerce Platforms To Fuel Sales And Provide Frictionless Customer Experience

The B2B buyer’s journey looks more like its B2C counterpart each year, and e-commerce solutions are the newest trend helping B2B marketers create streamlined, consumer-like experiences.

March 13, 2019
Written by Elise Schoening

Q&A: JLL To Tackle Top ABM Misconceptions At Innovation Summit

As more marketers dip their toes into ABM, early adopters are stepping forward and sharing their experiences with common hurdles and challenges that can be avoided via the right combination of technology, research and support. Ninety-three percent of marketers say ABM is extremely or very important to their organizational success,…

March 11, 2019
Written by Brian Anderson

Drift Exec Discusses Value Of Conversational Marketing Ahead Of ABM Innovation Summit

B2B buyers are increasing turning to peer reviews (65%) and social media (47%) to cut through marketing speak and gather honest, relevant insights during their decision-making process. Marketers must adapt to these changes and embrace conversational strategies that enable them to reach the modern B2B buyer.

March 8, 2019
Written by Brian Anderson

Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns

Despite predictions of its demise, email is not dead. In fact, it continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. More than half (54%) of respondents ranked email on top, with the company website (48%) and in-person…

March 5, 2019
Written by Klaudia Tirico