Industry Insights

B2B Personalization Strategies Pivoting As Buyers Require Confidence, Consensus

As B2B companies continue to develop their personalization strategies to ensure content is relevant and contextual, they are also beginning to understand that opportunities with confident buyers lead to closed business. Therefore, leading companies such as Phononic and ExtraHop Networks are using personalization strategies as a confidence builder versus a…

September 18, 2019
Written by Brian Anderson

B2B Salestech Adoption Prioritizing AI, Refining Sales Processes To Accelerate Deals

Much like martech, the salestech landscape — while still not as massive as Scott Brinker’s Martech landscape — is growing. There are now more than 500 distinct salestech solutions featured in Smart Selling Tools’ 2019 Salestech Landscape, an increase of 25% compared to 2018.

September 11, 2019
Written by Klaudia Tirico

INBOUND 2019: Experience Disruption Key To Streamlining B2B Go-To-Market Strategies, Boosting Customer Satisfaction

Innovation and disruption in the technology sector are soaring, but customer experience continues to falter. Research from B2B International shows that only 14% of large B2B companies are truly customer-centric. However, progressive companies that have seen great success over the past couple of years are focusing on disrupting the customer…

September 5, 2019
Written by Brian Anderson

Stein IAS Chairman Shares Why Post-Modern Marketing Requires Digital Transformation

Transformation and evolution are vital to continued success in the B2B world. While many businesses have been discussing digital transformation at length for some time now, very little has been done in digital marketing transformation within enterprise-level organizations.

August 28, 2019
Written by Brian Anderson

Conex 2019: Enhancing Content Creation & Distribution Strategies To Cater To Modern Buyers

As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on their expectations to keep their companies and products top of mind.

August 22, 2019
Written by Klaudia Tirico

#B2BSMX Day 2: Customer Centricity, Digital Transformation Key Focuses For Businesses Rethinking Marketing Operations, Revenue Strategies

The challenges for CMOs in today’s B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and customer-centricity to ultimately drive revenue. However, there has never been more opportunity for marketing to take a seat at the executive table as a respected business partner.

August 15, 2019
Written by Demand Gen Report Team

#B2BSMX 2019: Organizational Alignment, Optimized Revenue Engines Key To Sales & Marketing Ops Success

B2B marketing and sales are constantly evolving. As new tools and technology enter the space, new challenges and innovations come to fruition. Buzzwords and new (but not-so-new) terms such as account-based marketing and revenue operations have shaken up the industry in positive ways. But at the end of the day,…

August 14, 2019
Written by Demand Gen Report Team