B2B Success Stories

Lenovo Boosts Content Engagement With Video Measurement

Computer manufacturing company Lenovo tapped Vidyard, a video marketing platform, to help build buyer awareness and engagement by using video in creative ways.

May 18, 2016
Written by Klaudia Tirico

Iron Mountain Reduces CPL With Automated Data Validation

Iron Mountain, an enterprise information management services company, tapped demand generation provider Integrate to enhance its lead database and elevate the quality of data obtained on prospective customers.

May 17, 2016
Written by Brian Anderson

Brainshark Increases Lead Connect Rates By 30% With Persona-Based Marketing

Brainshark, a sales enablement platform provider, leveraged SaaS software provider ZoomInfo to gain higher quality leads and launch targeted campaigns.

May 17, 2016
Written by Klaudia Tirico

Spinnaker Sees 250% Conversion Lift With Act-On Software

Many B2B marketers face challenges when it comes to lead nurturing and segmentation, expecially as their databases expand to attract more prospects and growt their market share. Supply chain services company Spinnaker Management Group chose to tackle the issue with the help of Act-On Software — leading to a 250%…

December 10, 2015
Written by Brian Anderson

Foremost Media Boosts Customer Revenue 30% With CallidusCloud

Foremost Media, a B2B web development and search marketing agency, has seen a 30% growth in revenues from its existing customer base in the year since it first deployed CallidusCloud Marketing Automation from Callidus Software. CallidusCloud Marketing Automation has also enabled Foremost Media to reduce customer churn and discover new…

July 14, 2015
Written by Kim Zimmermann

Equinix Shortens Sales Cycle, Boosts Lead Gen With TouchCommerce Live Chat Tool

As more people weigh in on buying decisions, the B2B sales cycle continues to grow into a prolonged process. Demand Gen Report's 2014 B2B Buyer Survey shows 34% of respondents stated the number of team members involved in the B2B purchase process increased over the past year. Also, 40% of…

IFP Closes $500K Deal In 90 Days By Outsourcing Lead Gen

All B2B marketers want to keep the sales funnel filled with top-notch leads. But many factors — including the target industry, complexity of the sales cycle and size of the marketing and sales teams — can determine the success of a company’s lead generation efforts. As a result, many firms…