Episode #12: Jeff Ernst, Principal Analyst at Forrester Research

DemandGen Report sat down with Jeff Ernst, Principal Analyst at Forrester Research, after he presented the opening keynote session at the recent DemandCon event. Ernst kicked off the event with the somewhat controversial suggestion that sales and marketing executives need to “bury the funnel.”

Tune in to this six-minute podcast to hear Ernst’s tips for how marketers need to shift their thinking and engage prospects with proactive positioning and by challenging the status quo with forward-looking content that starts a conversation.