Marketing Automation Execs Share Trending Insights At Dreamforce 2011
- Written by Demand Gen Report Team
- Published in Feature Articles
More than 40,000 marketing and sales professionals gathered in San Francisco, CA Aug. 30- Sept. 2 for Salesforce.com's Annual Dreamforce Conference. DemandGen Report editors caught up with the major players in the automation space to learn what's new and where the market is headed.
Part 1 of 2:
- Joe Payne, CEO, Eloqua
- Umberto Milletti, CEO, InsideView
- Adam Needles, Chief Strategy Officer, Left Brain DGA
- Sam Weber, CEO, Genius.com
- Ryan Allis, CEO, iContact
- Mike Volpe, CMO, Hubspot
- Raghu Raghavan, CEO, Act-On Software
Joe Payne, CEO, Eloqua
After a busy quarter with a $10 million funding round and the addition of more than 130 customers, Act-On Software CEO Raghu Raghavan shared more about the company’s featured announcement called HotProspect, which enables marketers to prioritize leads based on behavioral tracking. Additionally, Raghavan explained how the company will capitalize on its acquisition of Marketbright.