DemandGen Reports

Demandbase Expands Lead Acquisition Suite With Launch Of Free Web Traffic App

After making a name for itself last year with the launch of an innovative solution for identifying and reaching new contacts, Demandbase is broadening its place in the marketing automation space with the recent release of Demandbase Stream. The free downloadable Web application enables BtoB sales and marketing executives to…

November 10, 2008
Written by Andrew Gaffney

Intellitactics Finds Security By Ramping Up Sales-Ready Leads Via Lead Scoring

Some leads are better than others. It’s a business reality and at Intellitactics, understanding the difference between a suspect and a sales-ready lead has led to dramatic results.

November 17, 2008
Written by Andrew Gaffney

ZoomInfo Builds New Lists Segmentation Tool For Marketing Teams

In the midst of a dismal economic climate, marketers are struggling to find more targeted resources which can improve response rates as the quality of the sales leads they provide to their sales organizations. After building a base of more than 3,000 customers from sales teams at 20% of the…

November 24, 2008
Written by

Despite Huge Traffic Growth, Surveys Show Social Media Still Soft On Marketing Results

Last week was a tough one for social media network salespeople. Two major reports were issued Friday that show very clearly people spending a dominant amount of time on social networks, but those visitors are not exactly speeding to the top of the lead scoring chart.

December 25, 2008
Written by John Gaffney, Senior Analyst

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