The #B2Bbuzz: Optimizing Content Across The Buying Journey
- Written by Carol Krol
- Published in Blog
Content is a crucial element to helping B2B buyers make purchasing decisions. The most effective content provides education and engages buyers throughout the customer life cycle.
Our live #B2Bbuzz Twitter chat featured industry experts at companies including Uberflip, Copy Hackers, Everstring and Babcock & Jenkins, who shared bite-sized, 140-characters-or-less insight into content’s role in the buyer's journey, including the role of influencers and the best ways to measure success.
These experts are also among the speaker lineup I’m looking forward to seeing at Uberflip Experience 2016 in Toronto.
Check out our recap of the Q&A below: