5 B2B Brands That Show Us How Social Media Should Be Used

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey. Yet, research from the Content Marketing Institute shows that while 80% of B2B marketers have a social media strategy in place, only 32% have documented it.

A winning social media strategy must be documented and expansive. B2B companies should leverage a variety of social media platforms to not only promote their products, but also share relevant content, engage with customers, build brand awareness and more. Here are five B2B brands with a stellar social media presence we can all learn from:

MailChimp Mixes Eye-Catching Visuals & Humor On Instagram

MailChimp is an email marketing platform, but you wouldn’t necessarily know it by looking at their Instagram. The company’s Instagram page is a beautiful blend of bright colors, entertaining videos and a dash of humor — a winning combination that has landed MailChimp over 83,000 Instagram followers. Visit the page for yourself and see if you can resist hitting the follow button.