4 Simple Steps To Marie Kondo Your Marketing Data
- Written by Elise Schoening
- Published in Blog
Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking at your MAP and CRM systems sparks stress instead of joy, it may be time for a Marie Kondo makeover.
Netflix’s new show “Tidying Up” has people across the nation overhauling their closets and organizing their homes — and luckily, the same principles can be applied to B2B. But why wait until Spring to clean up your business data? Here are four simple steps to Marie Kondo your marketing applications today:
1. Bring In Backup
If you’re a modern marketer, there’s a good chance the data stored in your tech stack may be outdated and overwhelming. You’re going to want to have all hands on deck for this. So, extend a hand to the sales team and ensure both departments are on board with refreshing and maintaining your data acquisition strategy. Knowing you’re not alone in the task will help spark joy even before you get started.