Captora Raises $22M To Expand Customer Base, Enhance Offerings
- Written by Kim Ann Zimmermann, Managing Editor
- Published in Industry News
Captora, which offers a cloud-based solution designed to discover, engage and convert buyers with existing content, has raised $22 million in Series B financing. The company will use the investment to expand its customer base, double its workforce, move into new geographies and further develop its product suite.
“We have seen marketing increasingly being charged with meeting revenue numbers,” said Captora CEO Paul Albright, in an interview with Demand Gen Report. Albright most recently served as Chief Revenue Officer for Marketo. “We see the potential to help marketing beat those revenue goals faster and more efficiently.”
The company’s Opportunity Analyzer examines buyer demand signals to provide insights on untapped marketing opportunities, such as identifying content gaps. The Campaign Automation application leverages buyer data and existing content to create and optimize new campaigns across multiple marketing channels.
Captora signed more than 30 customers, including Marketo, Salesforce, ServiceMax, SnapLogic, and AppDynamics, in the first year of product availability. Albright said this demonstrates the urgent need for technology that optimizes content and conversion-driven marketing campaigns across marketing channels such as search, advertising, and social.
The application is currently integrated with Marketo and Salesforce, and Albright said the plan is to expand to other marketing and sales automation platforms. “It is important to deepen out ties with marketing automation and CRM platforms, especially as we look to develop our technology further to support lead scoring and nurturing.”