News

Infer, a provider of predictive applications, announced the general availability of its Account Scoring solution, a service designed to help businesses source more sales opportunities by ranking cold accounts based on their fit for the product and revenue potential. The new service was unveiled at the SiriusDecisions Summit in Nashville, Tenn.

Infer’s fit and behavior models positions users to analyze key signals — such as a company’s business model, technology vendors, relevant job postings, public filings, social presence, marketing automation data, product usage data, and other attributes — to produce account, contact and lead scores. The scores can then be shared with the CRM system.

SiriusDecisions debuted SiriusTools and SiriusPathways, two web-based interactive tools for clients, at its annual SiriusDecisions Summit in Nashville.

SiriusTools enables B2B sales, marketing and product executives to leverage pre-built frameworks and models in an easy-to-use format, the company said.

Influitive launched Influitive Communities, an extension of the company's advocate marketing platform designed to help B2B organizations create customer communities that enhance engagement, build brand credibility and boost revenue.

Available through the company's Advocate Hub, Influitive Communities intends to offer member management capabilities with advocate marketing features to enable B2B marketers tocreate thriving customer communities that boost member engagement and impact pipeline.

MHI Global, a sales performance and customer management company, has acquired CSO Insights, a sales effectiveness research and benchmarking firm. The acquisition intends to provide sales leaders with resources such as benchmark studies, global sales performance research and advisory services to increase revenue.

The acquisition intends to increase CSO Insights' global reach to help MHI Global clients understand the challenges facing sales organizations, why those problems exist and what companies are doing to optimize their performance moving forward.

Vidyard and SnapApp have partnered to incorporate SnapApp's interactive features into video content created through the Vidyard platform.

Announced at the SiriusDecisions Summit in Nashville, the partnership is designed to help create, publish and measure the impact of interactive videos on demand generation. Marketers will be able to incorporate interactive experiences, such as assessment calculations, quizzes, polls, surveys and contests, into their video content.