Richardson Partners with SAVO to Maximize Sales Training Investments
- Published in Industry News
Richardson, a sales training and performance improvement company, partnered with sales enablement technology provider SAVO to develop SAVO Sales Process Pro Richardson Edition, an application to help sales and marketing leaders reinforce training and execute best practices through coaching at each stage of the sales cycle.
Through seamless integration with CRM solutions, the application is designed to help improve productivity and sales forecasts and ensure overall deal quality.
“This application embeds the Richardson sales methodology into the SAVO sales productivity platform,” said David J. DiStefano, President and CEO of Richardson, an interview with Demand Gen Report. “We are extremely excited about working with a leading sales enablement company such as SAVO to optimize and sustain Richardson's sales training solutions and we see a lot of benefits to our mutual customers. We see this partnership getting even stronger as we continue.”
By automating and aggregating sales pursuit activities, such as opportunity planning and account mapping, the application enables sellers and holds them accountable for verifiable outcomes at each stage of an opportunity.
Sales Process Pro Richardson Edition provides sales leaders with better forecast accuracy and real-time visibility into seller behavior and deal quality through analytics and CRM integration. “The deal quality index is a critical component,” DiStefano said. “It is not the seller giving a deal a score. It is the system providing the score.”
Features of the application include:
- Guide best practice adherence and consistent sales execution — Coach sales reps and prescribe activities by deal stage to reinforce best practice sales methodologies and processes.
- Improve seller productivity and efficiency — Automate and aggregate sales pursuit activities, such as opportunity planning, account mapping, social intelligence and collaboration, on any device.
- Drive forecast accuracy and deal quality — Hold sellers accountable for satisfying verifiable outcomes at each deal stage tracked in the application and CRM system to give sales leaders visibility into deal progress and overall quality.