InsideView Integrates With Marketo For Enhanced Lead Segmentation
- Published in Industry News
InsideView, a SaaS company that provides business intelligence to marketing and sales teams, announced the integration of its InsideView Target platform with Marketo. The integration positions Marketo users to use insights found within InsideView to build targeted, segmented lists for highly personalized campaigns.
InsideView Target is designed to provide users accurate demographic, firmographic and social insights for a more holistic view of their target audience. Users can then use this data to help build personalized lists, designed to enhance targeting and engagement — while also producing better quality leads.
Other features provided through the Marketo integration include:
- List import capabilities through the direct integration with Marketo;
- Access to social, news, connections and other insights to increase message relevancy; and
- Monitor usage to get a better understanding of how and when lists are being used.
"With InsideView Target, marketers don't waste time exporting and importing data, setting up fields, or doing all the busy work usually required to get lists into Marketo," said Jenny Chang, Chief Product Officer at InsideView. "Our goal is to make life easier for marketers so they can spend less time setting up campaigns and more time engaging with leads using insights based on real-time market intelligence"