Ifbyphone Rebrands To DialogTech, Unveils New Call Routing Solution
- Published in Industry News
Ifbyphone, a phone call automation and analytics solution provider, has rebranded as DialogTech and unveiled a new call routing and attribution solution. The announcement comes shortly after the company acquired Mongoose Metrics, a phone call analytics company. The two integrated solutions aim to bring further insight into the conversations prospects are having with B2B organizations.
The new offering, called LeadFlow. is designed to enhance lead generation capabilities through phone calls. The platform positions lead gen agencies, affiliate marketers and pay-per-call advertisers to connect callers from any marketing channel with the right lead buyers, in real-time.
The corporate rebranding intends to reflect how conversations between businesses and prospective buyers are crucial to building long-lasting customer relationships that have an impact on company revenue. Current customers of both Ifbyphone and Mongoose Metrics will experience minimal changes — primarily new DialogTech branding across the web site and customer portal.
"Since inception, the mission of our company has always been to help businesses unleash the power of conversation to drive growth. But the power of conversation is no longer about the 'phone,' as our old name suggests," said Irv Shapiro, CEO and CTO of DialogTech."It's about engaging with customers in meaningful dialog, no matter what device they use. It is about the desires customers have to talk to a business in a uniquely human way."
Shapiro added: "Voice-based conversations are the most effective vehicle businesses have for connecting with consumers and driving revenue growth, and LeadFlow enables lead sellers to facilitate and monetize those engagements.”