MarketBridge Announces Updates For Lead Nurturing Solution
- Published in Industry News
MarketBridge, a digital marketing, sales enablement and customer analytics solutions provider, announced new features to the company's lead nurturing solution RevenueEngines. The update intends to add predictive lead scoring capabilities, personalized content curation and boost reporting capabilities.
The new features provide users with predictive insights into what potential customers need to move further along the sales funnel. These insights can enhance the digital experience prospective buyers have with the brand and position sales reps to close more deals and accept more qualified leads.
The new features position RevenueEngines to:
- Profile and score leads;
- Curate, match, and distribute content to each prospective buyer; and
- Nurtures and tracks leads through online engagement until they are ready to get passed to sales.
"Every B2B Marketing and Sales executive recognizes that prospects and customers now spend 70% of their buying journey online," said Steven Lewis, Senior VP of MarketBridge. "But too often rapidly growing digital marketing lead volumes convert to revenue at less than 3% rate. Why? Our experience shows that most lead nurturing processes fail to incorporate adequate levels of predictive lead scoring, personalized digital content, and social content engagement."