Trapit And Addvocate Merge To Offer Cloud-Based Subscription Content Service
- Published in Industry News
Trapit, a content discovery, curation and analysis service provider, merged with Addvocate, a content marketing platform designed to help employees produce, curate and share content.
The combined company — renamed Addvocate-Trapit — is positioned to offer a cloud-based subscription service that includes:
- A content library of more than 100,000 content sources;
- The option to receive a real-time feed of timely content based on topics of choice; and
- Automated analytics that identify which content is working best among target audiences.
The service intends to position employees as brand advocates, helping them produce and share content among their followers and further amplify the company’s brand message. The service can also format shareable content for social networks including Facebook, Twitter, Pinterest, LinkedIn and Google+.
“For the first time, marketers now have a single platform that provides a complete workflow for the discovery, curation, delivery, amplification, and analysis of unique content, eliminating the massive time and dollar investment required to create all original brand content,” said Gary Griffiths, CEO of the combined company and CEO and co-founder of Trapit. “No longer do marketers need to manage dozens of disparate marketing tools to initiate and analyze their engagement with their target audiences.”