Evergage Unveils Personalization Features
- Published in Industry News
Evergage, a real-time web personalization platform provider, released new capabilities designed to help marketers design targeted and personalized campaigns.
Whether it is through a computer or mobile device, the new features are positioned to help users deliver relevant, personalized content based on the target’s buyer persona. This ultimately allows companies to shape the buying journey on their terms while providing a unique customer experience.
The platform also offers A/B testing features, intended to let marketers test multiple variations of contextual experiences or messages to gauge efficiency.
“Until today, we as an industry have spent vast amounts to get people into our digital experiences, and we’ve put a lot into making the digital experience ‘good enough for everyone’ in order to accomplish our goals,” said Karl Wirth, co-founder and CEO of Evergage. “But what we haven’t been able to do is make a customized experience for each individual person – which means it hasn’t been maximally relevant or impactful for any one individual – so we’re left with low conversion rates, poor customer retention and minimal time on site. Personalization is the answer.”