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V12 Adds Customer Management Tool To Its Marketing Automation Platform

V12Group logoV12 Group, a data and multichannel digital marketing technology provider, announced a new customer management tool designed to help users manage, merge and store customer lists for marketing campaigns.

The tool — called “My Customers” — is a new feature for Launchpad, the company’s marketing automation platform. The tool is intended to combine customer management and acquisition data in a single platform.

"We believe the key to effective marketing and better response rates begins with clean customer data," said Paul Chachko, founder and CEO of V12 Group. "Our new customer management tool helps customers seamlessly manage and define current customers while finding new ones, all in one platform."

Other features include the ability to:

  • Define list segments based on customer attributes and behaviors;
  • Instantly remove duplicate records, keeping data current;
  • Use NCOA matching for change of address recognition;
  • Export customer lists based on selected criteria; and
  • View opt out and new subscriber data reporting.