COVID-19 Update
Subscribe

Oracle Marketing Cloud Enhancements Simplify Marketing, Personalize Customer Experiences

“Simplifying marketing processes and enabling true customer-centric marketing are key to creating ideal customer profiles,” said John Stetic, Group VP, Products, Oracle Marketing Cloud, in an interview with Demand Gen Report. “In particular, automated look-alike modeling identifies people with similar characteristics to current customers that marketers may not have recognized before.”

With automated workflow for look-alike models, marketers and publishers can use Oracle’s BlueKai data management platform to build customized look-alike models that learn from the seed data of existing top customers to find new, high-value audiences. They also can use best-of-breed modelers to access multi-variant modeling technology seamlessly within Oracle’s BlueKai data management platform. 

Other highlights include:

  • User interface enhancements to Oracle Responsys Marketing Platform Cloud Service make it easier than ever for marketers to orchestrate experiences and create a digital dialogue across e-mail, SMS, push notifications, web, social, and display advertising;
  • Enhancements to both Oracle Responsys’ and Oracle Eloqua’s e-mail message designer help marketers quickly create and test pixel-perfect responsive e-mails. Working from standard templates, easily imported designs, or a blank canvas, marketers can deliver highly personalized messages regardless of technical skill;
  • Marketers can now build personas that reflect the attributes of their ideal customers. With a click of a button, they can activate them as segments in Oracle Eloqua Marketing Cloud Service to deliver persona-driven messaging across e-mail, display, mobile, and social channels;
  • New granular rules in Oracle Content Marketing help marketers build precise content-development workflows. Expanding the reach of who can contribute and approve content simplifies high-volume content creation, a critical element of a modern marketing strategy; and
  • A new Oracle Eloqua marketing operations center enables marketing operations teams to quickly analyze system performance and throughput and easily perform maintenance tasks, simplifying the administration of an organization’s large-scale, global marketing hub.