Teradata’s New Offering Leverages Data From Multiple Channels

Teradata Corp., a provider of analytic data platforms, applications and services, introduced Interactive Customer Engagement, an Integrated Marketing Management (IMM) offering that helps marketers leverage data from digital and traditional sources.

According to company officials, the offering enables marketers to engage customers and prospects with consistent, personalized messaging across multiple channels, strengthening the overall brand experience, building customer loyalty and driving revenue growth. Interactive Customer Engagement combines Big Data analytics, data delivery, behavioral and contextual data, comprehensive predictive analytics and real-time messaging.

“Customers don’t interact solely with your web site, a call center or in-store cashier,” said Darryl McDonald, President, Teradata Applications (formerly Aprimo). “They engage with your whole business over time through all of these channels and more, both in-store and online, and they do it on their terms and time frame. Whatever way and whatever time they choose to engage with your brand, that is where marketers should meet them, to strengthen loyalty and build lasting customer relationships.”

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