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Roundup: Extraprise And Exclusive Concepts Partner, Bizo Releases “B2B Marketing For Dummies”


Extraprise And Exclusive Concepts Partner To Bring Multi-Channel Marketing Capabilities To B2B And B2C Marketers

Extraprise, a revenue optimization service provider for B2B and B2C enterprises, and Exclusive Concepts, a leading e-Commerce marketing firm, recently announced a partnership.

Using Exclusive Concepts’ search engine optimization, pay-per-click, and web site speed and conversion optimization services, Extraprise clients can supplement their outbound email marketing and mobile i2i Marketing Services.

Prospects targeted through outbound marketing campaigns can be engaged as they participate in social networks, peruse online periodicals, and conduct follow-up web searches. From there, they can be lead to web sites optimized for fast loading, thus leading them through the conversion funnel quicker. All the while, data is collected that informs all marketing and sales personnel in real-time. Strategic benefits important to B2B and B2C enterprises are thereby presented.

Bizo Releases “For Dummies” B2B Marketers Guide

Bizo, business audience marketing specialist, recently announced the publication of a book, “Building a B2B Brand Online for Dummies.” The work was designed specifically to help B2B marketers develop and foster a B2B brand online via advertising, social media and audience targeting strategies.

Topics covered include:

  • Why branding matters in the B2B landscape;
  • The role that branding plays throughout the marketing funnel; and
  • How to take advantage of online tactics such as display advertising and retargeting to keep a brand in front of the right audiences and convert prospects into customers.


“Building a B2B Brand Online for Dummies” employs the insights and expertise Bizo has gained through working with over 600 B2B companies, including UPS, AMEX, Microsoft and Salesforce.com. It is part of the “For Dummies” reference series published by John Wiley & Sons. The book is now available in both print and E-book form.

MarketingSherpa Announces Email Summit 2013 Agenda

MarketingSherpa has announced the agenda for its tenth annual Email Summit. It will be held Feb. 19-22 at the Paris Las Vegas Hotel & Casino.

Four days of hands-on training features 25 speakers, 30 roundtable discussions and eight breakout sessions. Five tactical trainings will focus on optimizing email marketing programs, and using analytics and testing to measure results and return on investment.

The agenda is designed to help attendees quickly connect each session to a specific marketing goal. Those goals are as follows:

  1. Capture – Growing and retaining lists, forms, content, advertising/traffic and integration with other marketing tactics
  2. Deliver – Deliverability, mobile, list hygiene, automation and customer relationship management (CRM)
  3. Open – Subject lines, segmentation and personalization
  4. Clickthrough – Copy, optimization, design, social integration and email engagement
  5. Close – Landing page and return on investment


Acquity Group Opens Toronto Office

Acquity Group, a global Brand e-Commerce and digital marketing company, is expanding in Canada with a new office in Toronto. This new location, the 13th site in North America, will serve as Acquity Group’s Canadian base.

The Toronto office follows the recent announcement of the corporation’s Development Center in Ottawa to service consulting projects. Toronto is an ideal location based on market research, feedback from Acquity Group’s partner network, its central location and the influx of consulting talent in the market.