Pedowitz Group Expands Social Marketing Expertise With Metz Consulting Deal
- Written by Demand Gen Report Team
- Published in Industry News
The Pedowitz Group (TPG), announced its acquisition of social media and social CRM consulting firm Metz Consulting. Focused on providing its marketing clients with social revenue marketing services and expertise, social media expert and author Adam Metz joins TPG as the agency’s first Director of Social Business. Fellow Metz Consulting associate Christina Fan has also joined the company as Associate Revenue Engineer.
“We are extremely proud to join The Pedowitz Group team and look forward to providing our social revenue marketing strategy to TPG clients as part of their expert revenue marketing team,” Metz said in a press release.
“The acquisition of Metz Consulting enables us to provide marketing clients with expert social revenue marketing services,” said Jeff Pedowitz, President and CEO of The Pedowitz Group. “Metz is dedicated to delivering innovative, high-quality social business consulting and social revenue management to customers and we are excited to welcome both Adam and Christina to our team of Revenue Marketers, which represents some of the most highly regarded thought leaders in the demand generation space.”
Metz is the author of the book, There Is No Secret Sauce, currently in its third printing. His second book, The Social Customer (McGraw Hill Professional), is scheduled for publication in July 2011.