Study: Technology Marketers Make Progress With Content Marketing Strategy
While most technology marketers have embraced content marketing, their practices have changed over the past year, resulting in lower overall effectiveness this year compared with 2015. A study released by the Content Marketing Institute, titled: B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America, shows that even though the…
- Written by Klaudia Tirico