BrightInfo Offers Content Targeting Tools
- Written by Brian Anderson
- Published in Solution Spotlight
BrightInfo positions inbound marketers to target audiences with personalized content throughout the buyer journey and across multiple channels to increase engagement and boost conversion rates.
Features/Functions
BrightInfo continually analyzes visitor intent and website content to display the best matches for each visitor and engage them with relevant content overlays. In addition, native ads display marketing content alongside related articles on professional publications and on social media news feeds.
Targeted Users
The solution is designed for demand generation managers, online marketing directors and VPs of Marketing at B2B companies, which rely on content marketing to grow their business.
Compatibility
BrightInfo has native integrations and connectors to the leading marketing automation platforms. Salesforce integration is schedule for Q1 2016.
Pricing
BrightInfo is served as a SaaS solution, with monthly subscriptions starting at $199.
Current Clients
Some of BrightInfo's clients include Cisco, Morningstar, HubSpot, AmeriFirst, Act-On and Radware.
Competitive Positioning
BrightInfo’s real-time personalization is fully automated, so no manual rule setting is required. The solution provides unique content analytics, accelerating growth with content personalization.
Contact Info
BrightInfo
65 Yigaal Alon Street
Tel Aviv, Israel
917-310-1302
sales@brightinfo.com