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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Infographic: B2B Marketing Analytics – The Keys To The Boardroom

Marketing analytics is a high-growth industry right now. According to the CMO Survey, the typical enterprise marketing organization expects to boost its analytics spending by 60% over the next three years – or an increase from 5.7% to 9.1% of the average marketing budget.

Infographic: Inside The Mind Of A Demand Gen Manager

We know (or at least we hope!) that most B2B marketers are pretty sharp cookies – and they'd better be, because they have a lot to think about. This infographic, which comes courtesy of LeadFormix, reveals the eight issues that every demand generation manager is thinking about these days –…

Introduction to Integrated Marketing: LEAD SCORING

Learn the foundational steps your company can take to set up a functional and cost-effective lead scoring strategy, including: Understanding the fundamentals of lead scoring Learning how to identify the traits that define your ideal sales prospects Building a system that will grow with your organization over time Download Brief Here.

Why Readers Lose Interest In Your Email Marketing

Running successful email campaigns is a tough task. All it takes is one misstep to alienate users, kill your response rates, and send your messages straight to a spam folder. The following infographic, provided courtesy of Litmus, explains how email campaigns go wrong -- and what your marketing team can…

The Secrets Of Successful Lead Scoring: A How-To Guide For B2B Organizations

Most B2B organizations understand the basic premise of lead scoring. Yet most companies – including those that have already deployed a marketing automation system – still don't take advantage of lead scoring. What's holding them back? How can these companies turn lead scoring into a competitive advantage? Demand Gen Report recently partnered with DemandGen International to get answers to these…

Infographic: Content Delivery Funnel

The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the concept. There are so many content options available to marketers today, and it’s often difficult to visualize the ideal role each…

BrightTALK Enhances Platform To Focus On Content Marketing And Viewer Reporting

BrightTALK, a SaaS provider of webinar and video technology, recently released a new attachments feature that enables marketers to upload documents alongside their webinars and videos. While content marketing might be king, effectively distributing content assets is creating a challenge for B2B marketers. The Internet has become increasingly fragmented: Professionals…

Marketing Experts Share Strategies For Using Video In Demand-Gen Campaigns

Until recently, video was often relegated to the list of things B2B marketers did "just for fun" – or at least it wasn't a major part of their campaigns. But video has now become an integral component of B2B demand generation initiatives, and companies are implementing video-based strategies to educate…

A Road Map to Optimization: 3 Keys to Tying New Technology Rollouts To Business Results

Live Date: Tuesday, June 26, 2012 1:00 PM - 2:00 PM EDT - Register Today Today's cloud-based marketing automation, CRM and other technology solutions can revitalize a sales and marketing organization. But the stakes are high: Transformative technology projects are expensive and complex, and according to some studies more than a third of them ultimately fail. How can enterprise executives…
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