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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Infographic: 10 Mobile Landing Page Best Practices

According to eMarketer, there are now more than 115 million smartphone users in the United States alone. That includes tens of millions of businesspeople who research their B2B buying decisions using phones, tablets and other mobile devices. This week's infographic, provided courtesy of ION Interactive, offers 10 best practices for…

Infographic: For Email Marketing, Timing Is The Key To Success

This week's infographic, provided courtesy of StrongMail, features the results of a survey of more than 700 marketing professionals. It offers some interesting insights into timing a company's email marketing campaigns, and the impact that proper timing can have on response rates – an issue with implications for both B2B…

Web Conferencing For SMBs: 3 Key Considerations For IT Decision-Makers

Web conferencing is now a mission-critical business tool for small and midsized firms. That's why more SMBs are taking a long, hard look at their current providers and asking whether they're really up to the task. This white paper will help IT decision-makers at midsized firms make informed decisions when selecting a business-class Web conferencing platform, and show them how…

Video: 10 Strategies For Content Marketing

This week, we're going to dive into the archives and give you a presentation well worth watching if you didn't see it the first time around. In this Dreamforce 2011 session, Ann Handley, Chief Content Officer of MarketingProfs, and Jon Miller, VP Marketing of Marketo, offer 10 timeless strategies for…

An Exclusive Look Inside The Mind Of Today's B2B Buyer

We all know that the B2B buying environment has changed dramatically in recent years. But just how do these changes impact buying behavior, and what do they mean for B2B sales and marketing professionals? These are some of the questions addressed in the third annual Inside The Mind Of The B2B Buyer Survey, conducted by Demand Gen Report and sponsored…

Make The Most Of Your Sales Leads

Learn the foundational steps your company can take to set up a functional and cost-effective lead scoring strategy, including: Understanding the fundamentals of lead scoring Learning how to identify the traits that define your ideal sales prospects Building a system that will grow with your organization over time Download Now »

Introduction to Integrated Marketing: Lead Nurturing

Learn the six foundational steps your company can take to set up a successful lead nurturing program, including: Designing a basic lead nurturing program Learning how to refine and expand your program Measuring the progress of your lead nurturing program Download Now »

The RPM Readiness Guide Improve the way you measure marketing effectiveness

Marketers have historically focused on activity metrics such as open-rates and click-throughs to track campaign performance. However, this data is not relevant or relatable when it comes to reporting on your true value to the company. The RPM Readiness Guide will show you how to use Revenue Performance Management as the framework to improve marketing efficiencies and accelerate sales cycles.…

Marketing Automation Enables – Not Drives – Optimized Lead Generation Programs

Learn why integration of actionable data, content messaging and human touch has a direct impact on the output of your lead generation programs, and how marketing automation technology helps to enable – not drive - sales results. Recent research reveals that 75% of B2B CMO’s report their biggest challenge is generating high quality leads. Despite this, only 19% have fully…

Video: Marketing Automation & Email Marketing

Email marketing is a time-tested, and highly effective, way to reach prospects and customers. This Salesforce.com video explains how to move your firm beyond "batch and blast" email marketing to guarantee that you always deliver the right message, to the right person, at exactly the right time.

How to Break Down Marketing Silos to Improve Collaboration and Alignment

 For years, organizations have been challenged with departmental silos that prevent them from communicating with their customers in a coherent and clear voice. The ascendancy of social media and the marketing department's failure to make it a measurable revenue producer has only accented this problem. Many marketers are still trying to figure out where social belongs and how to measure…
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