The 2012 Sales And Marketing Integration Award Report
- Published in Revenue Strategies
Download The 2012 Sales And Marketing Integration Award Report Here
While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the integration of many different tools and platforms.
The 2012 Sales And Marketing Integration Awards highlight real-world organizational challenges, where companies dealt with extremely complex technology integrations, such as: New marketing automation solutions with existing salesforce.com environments; migrating from legacy CRM and data sources; and rolling out additional integrations for everything from Microsoft Outlook to the latest web conferencing platforms.
The Awards report recognizes the winners’ ability to establish systematic, repeatable processes for success with definitions and blueprints to optimize their internal operations; and to create improved conversion rates deeper in the funnel with targeted and relevant content.
Download The 2012 Sales And Marketing Integration Award Report Here