Oracle Offers New B2B Data Set Through Data Cloud
- Published in Marketing Analytics
As part of its Oracle Data Cloud, Oracle has released a B2B data set designed to increase the amount of information available to B2B marketers to help identify, qualify and target new audiences with relevant cross-channel messaging.
The offering, Oracle Data as a Service (DaaS) for Marketing, was formed in collaboration with several B2B data providers, including Dun & Bradstreet and Madison Logic. The data positions B2B companies to refine their anonymous audience targeting through digital media, as well as enhance their databases with accurate information to enhance messaging and personalization.
Oracle also announced that the data set is available through a new self-service DaaS interface designed to help B2B marketing teams create a consistent experience across all channels, including email, paid media, social and offline engagement.
“Data targeting is no longer a strategy employed only by consumer marketing professionals,” said Omar Tawakol, SVP and General Manager for Oracle Data Cloud. “By bringing data as a service to marketers, we are providing a new world of external data that enables targeting accuracy and scale to every B2B interaction.”