Uberflip Joins Content Scoring Trend With New Feature
- Published in Content Strategies
Uberflip announced the launch of Content Score, a feature that is designed measure the effectiveness of each piece of content in the user’s Uberflip Hub. The announcement highlights the growing trend that content marketers desire an accurate way to measure their content marketing efforts.
Content scoring has become an appealing feature for many content marketers, and a number of B2B vendors have added content scoring capabilities to meet this growing need. Kapost recently announced their content scoring feature for its content platform, and LinkedIn Business Solutions also offers content scoring features for its customers.
Uberflip’s content scoring feature is designed to score individual pieces of content, while also scoring all of the content as a whole to identify success and areas where improvement is required.
Each piece of content is scored on a scale of zero to 100, based on five attributes:
- Page views;
- Shares;
- Landing visits;
- CTA click-throughs and leads generated; and
- Assists, or engagement with a prospect that eventually became a lead or customer.
“To help customers measure their content marketing ROI, we’ve always provided key metrics about page views, engagement, and call-to-actions,” said Yoav Schwartz, CEO of Uberflip. “But this wasn’t enough. Marketers were lacking actionable insight into how well they’re doing, what needs to be improved, and how many leads they’re generating. Bottom line: they need to answer the question ‘is it worth it?’”