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Demand Generation Strategies for 2012: 5 Emerging Trends in B2B Marketing

State_Of_DemandGen_copy_1The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools.

DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends. As highlighted in the upcoming State of Demand Generation 2012 Report, thought leaders pointed to the following emerging trends for 2012:

“Top 11 in 2011” – The Most Popular Articles Of The Year

As 2011 comes to a close, we’d like to take the opportunity to thank you for your readership and support, and for being part of the DemandGen Report community.

The marketing automation industry has seen steady development in 2011, as vendors across the board reported significant customer wins, venture funding and year-over-year growth upwards of 400%, among other metrics.

DemandGen Report also experienced significant growth, as our readership increased 50% in 2011. It’s an exciting time for the industry, and as we continue to watch the growing impact of marketing automation, we look forward to providing the B2B community with trending insights, benchmark research and interactive industry coverage.

This week’s feature is a compilation of our “Top 11 in 2011,” showcasing the most popular stories on the DemandGen Report web site in 2011. As always, we welcome your feedback and encourage your comments and participation across our social communities on LinkedIn, Twitter and Facebook.

Wishing you and your families a very happy and prosperous New Year.

Best Regards,

Andrew Gaffney, Editor & Publisher

  • Written by Andrew Gaffney
  • Category: Feature Articles
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GoodData Announces $15 Million In Funding, New Partnerships & Product Enhancements in 2011

GoodData, a cloud-based business intelligence (BI) platform, announced several significant developments in the closing months of 2011, including $15 million in new venture financing, bringing the company’s total raised to date to $28.5 million.

In August 2011, the company also added two new members to the Board of Directors: John O’Farrell, General Partner at Andreessen Horowitz, and Dave Girouard, President of Google Enterprise. Andreessen Horowitz led the financing, with existing investors General Catalyst Partners, Fidelity Growth Partners and Windcrest Partners also contributing.

  • Written by Demand Gen Report Team
  • Category: Feature Articles
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