Following up on Business-to-Business Sales Leads — and Turning Them Into Sales January 20, 2010 Published in White Papers How you respond to a fresh lead can make the difference between a sale and lost potential. It also determines your lead management plan for the prospect. -The 4 major variables impacting how companies should approach a lead -How to use multiple communication tools for best follow-up results. -How the market, position in the sales cycle, and type of offer affect optimal follow-up -A concise checklist of follow-up points to remember *First Name *Last Name *Title *Phone *Company *Email Address: *To which main industry (or audiences) do you market?Aerospace & DefenseArchitects, DesignAutomotiveChemicals & PharmaConstructionConsultingEducationEnergy & ExtractionEngineering, ElectronicsEnvironmental Mgmt/EHSFinancial ServicesGovernmentHealth, OccupationalHealthcareHuman ResourcesIT HardwareIT ServicesIT Software DevelopmentLegalLogistics ManagementManufacturing & Operations MgmtMarketing or Sales MgmtMedia & PublishingNon-ProfitPackagingProject ManagersRetailSmall BuisnessTelecomTransportationUtilitiesOther *Do you plan on using informative offers/collateral - white papers, guides, webinars, free trials,YesNo < Prev Next >
