Improving Prospect Engagement: Using Social Media & Interactive Tools To Build Community Marketing

The rules of engagement for demand generation are changing. Prospects are now more dependent on a collaborative process when they choose a solution provider. Given these new dynamics, marketers are finding greater success with tools and platforms that enable sharing of content in real-time and in convenient and easy-to-access environments. Is your company tapping into the power of community marketing to power your demand generation campaigns? Are you making it easy for your customers and prospects to share their experiences with peers?

Spend a worthwhile hour with demand generation/interactive marketing gurus Andrew Gaffney and Mark Szelenyi to learn:

• How to tap into the explosive growth of the business social sphere
• How to connect web events and social media effectively for better engagement
• How sharing tools and peer-to-peer connectivity impact the success of demand generation
• How marketers are using online events as tools for lead qualification and lead nurturing

Andrew and Mark will provide you with actionable strategies and tactics around collaborative marketing and social demand generation that you can implement right away. And they’ll share some real world examples of how marketers like you are improving their prospecting results by integrating social tools into their online marketing and engagment.

When: ON-DEMAND

Webinar Slide Deck:

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