An SMB Marketer’s Guide To Purchasing Marketing Automation
- Published in E-books
Organizations of all sizes can reap the rewards of marketing automation, but SMBs often put marketing automation on the back burner because their resources are stretched. This step-by-step guide walks entrepreneurs through the process of purchasing and implementing a marketing automation system.
When used effectively, marketing automation can help SMB marketers generate and qualify sales leads, shorten sales cycles and demonstrate marketing accountability.
This e-book outlines the various stages of evaluating and implementing marketing automation, including:
- Calculating the benefits, including streamlining campaign creation and closed-loop reporting
- Choosing the right time to implement
- Defining the selection process, including self-assessment, setting goals and evaluating vendors
The e-book is chock full of comprehensive checklists and questions to ask during the vendor review and installation process.