Feature Articles

While spending on search engine marketing (SEM) has been rising steadily over the past few years, many organizations are now getting a leg up on the competition by refining their search strategies to generate more targeted leads and support specific campaigns. Using advanced tactics such as ad groups and negative keywords, companies selling complex solutions are seeing improved search results and identifying prospects earlier in the sales funnel.

Although fall is right around the corner, many marketers are so focused on reaching lead gen quotas for Q3 and Q4, that they haven’t even started to think about campaign planning for 2009. However, industry insiders caution that given the current state of the economy, slating out the primary marketing objectives and getting your key players on the same page early will be critical to success.