Crossing The Chasm Author Geoffrey Moore Re-Writes Rules For Finding Budget Dollars During A Downturn
Geoffrey Moore is one of those rare business authors and experts that has written a book that “belongs on that small and select shelf of ‘must-reads’ in technology marketing,” says Gord Hotchkiss, president of Enquiro. The book, released in 1999, is Crossing the Chasm. Its central thesis was that high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketers try to cross the chasm to mainstream buyers.
- Written by John Gaffney, Senior Analyst
- Category: Feature Articles
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