Evergage’s Web Personalization Platform

Evergage recently upgraded its real-time, behavior-based web personalization platform with features designed to improve customer engagement. The new offering enables marketers to create a more relevant online experience for customers to help improve conversion rates, company officials noted.

Features/Functionality

Marketers can deliver real-time, relevant online experiences through callouts, pop-up messages and dynamically targeted web messages that help drive conversion, revenue and customer success.

New features include:

• Behavior-based surveys that prompt visitors with questions in real time based on their interactions with a web site. This helps marketers determine the factors that drive a customer’s behaviors and learn more about their interests and experiences;
• Message templates and playbooks that provide tailored, pre-built messages for specific visitors;
• Engagement reporting that enables marketers to compare detailed behavioral data on segments based on user-selected attributes; and
• A visual editor to help users personalize the web site visitor’s experience in real time.
  
  

Competitive Positioning

By introducing its full suite of professional, Evergage has positioned itself throughout each stage of the customer lifecycle. The real-time personalization gives users the chance to customize their web experience without the need of an IT or web development team.

Targeted Users

The Evergage service is intended for marketers looking to improve their customers’ web experiences.

Current Clients/Users

Current clients include Acquia, Constant Contact, DYN, Endurance International Group, Gardener’s Supply Company, Mindflash and MIT.

Compatibility

The Evergage solution can integrate with top CRM and SaaS providers.

Delivery/Pricing Models

Evergage offers a free beta edition that can be downloaded. Evergage PRO, the paid solution, is available for $199 a month.

Contact Information

Evergage
Davis Square
Somerville, MA, 02144
888-310-0589
sales@evergage.com